PHILIP KINGSLEY Elasticizer TM Deep-Conditioning Treatment 40ML

 Instantly hydrate dry hair, add shine and reduce frizz

Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. 

Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.

Instantly adds shine

Reduces breakage by 46%* after one use

Intensely hydrate dry hair

Banishes frizz and tangles

• CLINICALLY PROVEN to reduce breakage after just one use*​
• Quenches the thirst of dry hair​
• RESTORES ELASTICITY and bounce​
• Banishes tangles, frizz & straw-like ends  ​
• The solution to STRONGER, HEALTHIER HAIR​
• INSTANT SHINE that catches the light​
• Leaves hair obsessively smooth and soft​
• Tames tangles​
• Brings dry hair back to life

Why is hair elasticity important?

Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. 

Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. 

The History of Elasticizer

We designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.

^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST